ARABELLA L. FOSTER

With a career spanning two decades in high-end fashion and high jewellery, luxury is something I know intimately.

England born and Australia raised, having lived in London, Spain, Beverly Hills, Ireland, and Hong Kong exposed me to a world of luxury goods — from travel to design — from a very young age. I commenced my fashion career at sixteen at Spain's MNG in 2002, and shortly after I was running and buying for a high-end Australian fashion boutique at the Gold Coast's premium shopping destination, Sheraton Mirage. With a thirst for high-end, I continued my luxury journey moving into wholesale with Australia's leading high-end international fashion distribution agency, Edwards Imports.

In more recent years, fashion saw me work with giants such as CAMILLA AND MARC, Zimmermann, and Calexico on the iconic James Street, home to premium international fashion labels. In 2020, I was poached as Marketing Manager to accelerate A.G Designer Jeweller, Australia's leading bespoke high-end fine jeweller, from business to a fully aligned brand — a fresh introduction to the diamond and gemstone industry that served as a perfect extension of my portfolio. I transformed the business into a brand by combining my love for and extensive knowledge of branding, marketing, e-commerce, sales, and customer experience.

It was this transformation that crystallised my next move. I founded SUTTON ROWE — a luxury brand consultancy partnering with high-end clients across fashion, jewellery, and lifestyle to elevate their marketing, customer experience, and brand identity. Drawing on two decades at the forefront of luxury, SUTTON ROWE delivers the kind of considered, immersive brand thinking that only comes from truly living the world it serves.